Case Study: Douglas J achieves scalable, location-targeted SMS promotions with Trumpia

Douglas J sort customers by location to send more relevant promotions

Douglas J is an award‑winning salon and spa franchise with six Aveda Institutes and four salons across the Midwest. Facing a daily outreach of 300+ customers and multiple locations, they needed a messaging platform that could scale while segmenting contacts by site so clients only received relevant offers.

Using Trumpia, Douglas J implemented keyword-driven text-to-join campaigns on marketing collateral and at checkout to rapidly build their database, then sorted subscribers into location-based distribution groups, scheduled messages, and tracked promo code usage. The platform made it simple to run weekly promotions, improved message relevance and engagement, and delivered easy onboarding and responsive support for the marketing team.

Douglas J

Ember Osborn

Director of Marketing