Case Study: Douglas J Aveda Institute sorts customers by location and sends more relevant texts with Trum.pia

Douglas J Aveda Institute sends texts to 300+ customers a day with Trum.pia

The customer, Douglas J Aveda Institute, an award-winning salon and spa franchise, faced the challenge of scaling its daily text marketing to over 300 recipients across its multiple locations. They needed a messaging solution from a vendor like Trum.pia that could handle this volume while also organizing customers into groups to ensure promotions were geographically relevant.

Using Trum.pia's system, Douglas J efficiently collected customer phone numbers via mobile keywords and was able to sort contacts by location to send targeted promotions. The solution enabled them to schedule messages and track results, sending at least one new promotion per week and pulling reports to measure the usage of promotion codes.