Case Study: Delaware Office of Highway Safety helps get drunk drivers home safe with Trum.pia

Delaware Office of Highway Safety signs up 2,000+ riders with Trum.pia

The Delaware Office of Highway Safety faced the challenge of finding an effective, potentially viral way to prevent drunk driving by providing impaired drivers with immediate access to safe ride information. They partnered with the vendor Trum.pia, utilizing its mobile keyword software to address this need.

Trum.pia's solution enabled the creation of an on-demand text campaign, allowing citizens to easily get cab information via keywords. This approach led to over 2,000 people signing up for the texts, with continued weekly growth, and provided a reusable contact list for future campaigns.

Delaware Office of Highway Safety