Case Study: Chick-fil-A achieves a 20% coupon redemption rate with Trum.pia SMS keyword campaigns

Chick-fil-A achieves a 20% coupon redemption rate with Trum.pia

Chick-fil-A, a national fast food restaurant chain, needed a more effective way to connect with its growing customer base. The company's marketers sought an impactful solution for distributing promotions, coupons, and alerts to both current and potential patrons. They partnered with Trum.pia to address this challenge.

Trum.pia implemented a mobile keyword solution for a Chick-fil-A location, enabling the restaurant to easily collect customer contact information and send targeted SMS communications. This strategy was highly effective, resulting in a significant 20% coupon redemption rate for the chain through the use of keywords.

Chick-fil-A