Case Study: Attic achieves a month’s worth of revenue in 3 days with Trumpia SMS marketing

Attic produces a month’s revenue in just 3 days by promoting their Black Friday deals with a new mobile keyword

Attic is a locally owned, fashion-forward streetwear retailer with two California locations (Buena Park and San Diego) that wanted a competitive edge for its Black Friday sale by driving in-store traffic and building a targeted customer list without heavy paid advertising. The challenge was to create urgency and exclusivity that would convert social and online interest into immediate store visits and sales.

Attic ran a mobile and social campaign with Trumpia using short code 69302 and the keyword CAMPOUT advertised via a blog post two days before the event; customers who texted in were opt‑in VIPs whose texts served as admission. With over 12,000 opted-in numbers and no paid print/radio buys, staff verified arrivals by text and the store generated $20,000 in the first two hours—producing a month’s worth of revenue in three days.

Attic

Jimmy Thomas

Owner/Manager