Case Study: Armory Survival Gear achieves 30% of its monthly revenue in two days with Trumpia

Armory Survival Gear Using cross-channel marketing during the holidays, Armory Survival Gear generates 30% of its monthly revenue in just two days

Armory Survival Gear is a San Diego streetwear retailer and Hip Hop staple founded in 2002, owned by DJ CROS1. As a small business that depends on seasonal promotions, Armory needed a low-cost way to continuously capture customer contact data (including from sister company Freestyle Session event attendees) and to create an exclusive VIP experience that would drive both in-store and online sales during the holidays.

Armory ran multi-channel campaigns—website, Facebook, in-store posters/flyers, email—and used Trumpia’s SMS/MMS to send VIP picture invitations and day-before texts offering discounts up to 70% for Black Wednesday and Black Friday. The targeted mobile pushes drove immediate traffic and conversions, generating 30% of the store’s monthly revenue in just two days while avoiding extensive pre-planning and high advertising costs.

Armory Survival Gear

DJ Cros1

Owner