Trum.pia
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Case Study: Armory Survival Gear generates 30% of monthly revenue in two days with Trum·pia
A Trum.pia Case Study
Armory Survival Gear generates 30% of monthly revenue in 2 days with Trum.pia
The customer Armory Survival Gear, along with its sister events business, sought to continuously capture new customer and attendee contact data to build followings and cross-promote sales, while also creating exclusivity around VIP apparel sales. They partnered with the vendor Trum.pia to address this challenge using its marketing platform.
The solution implemented by Trum.pia involved a cross-channel marketing strategy for a holiday sales event dubbed Black Wednesday. This approach helped Armory Survival Gear efficiently capture mobile customer data and drive promotions. The result was highly successful, generating 30% of the retailer's monthly revenue in just two days.
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