Case Study: 87th Force Support Squadron boosts event attendance with Trum.pia

87th Force Support Squadron boosts event attendance with Trum.pia's SMS keyword opt-ins

The 87th Force Support Squadron (87FSS) faced a challenge in effectively communicating with the large population of Joint Base McGuire-Dix-Lakehurst to promote events and boost attendance. Their previous methods struggled to reach the entire audience across the base's vast facilities, leading to low program attendance. To address this, they implemented a mass texting solution from Trum.pia.

Using Trum.pia's service, the 87FSS Marketing team utilized multiple keywords to allow military members and their families to opt-in for SMS alerts about specific events they were interested in. This solution enabled the squadron to send information directly to their customers, which resulted in increased interest and excitement for events and helped build stronger customer relationships.

87th Force Support Squadron (87FSS)