Case Study: 7-Eleven Hawaii boosts coupon redemptions and grows customer database with Trumpia

7-Eleven Hawaii Now Powered by SMS Marketing

7-Eleven Hawaii, a group of 62 convenience stores, needed a faster, easier way to deliver promotions than paper coupons, which customers often forgot or didn’t carry. They required a digital marketing solution that could handle high coupon volumes and make sending offers simple and scalable.

Using Trumpia’s SMS platform with the mobile keyword PROMOS, 7-Eleven Hawaii signed up over 3,700 subscribers, sent weekly specials, and automated reminder messages five days before coupon expiration. The campaign boosted coupon redemptions, drove traffic to stores, grew their contact database, and was expanded from Oahu to all 62 locations.

7-Eleven Hawaii

Edna Ching

Merchandising Manager