Case Study: 100,000 Opportunities Initiative reaches underserved youth with Trum.pia

100,000 Opportunities Initiative reaches 90% opt-in texting youth with Trum.pia

The 100,000 Opportunities Initiative, a major employer-led coalition, faced the challenge of reaching a large number of underserved young people in Chicago with information about job opportunities. Their team of interns needed to find the most effective strategy to connect with this demographic and turned to the vendor Trum.pia for a solution.

Using Trum.pia's texting service, the initiative launched a campaign centered around a mobile keyword. This solution was highly effective, with a survey revealing that 90% of the youth identified their cell phone as their primary contact method. Of that group, 90% opted into the Trum.pia texting program, demonstrating a significant and measurable impact in engaging the target audience.

100,000 Opportunities Initiative