Case Study: Warakirri Cropping strengthens talent attraction with Truly Deeply's EVP brand strategy

Warakirri Cropping builds an EVP for 155,000 hectares with Truly Deeply

Warakirri Cropping, one of Australia's largest grain growers, faced a strategic challenge in attracting and retaining high-quality talent within the competitive agricultural sector. Their existing Employee Value Proposition (EVP) lacked clarity and cut-through. Truly Deeply, a brand strategy and creative agency, was engaged to address this challenge through EVP development and brand strategy.

Truly Deeply developed a new EVP anchored around the pillars of life, Australia, opportunity, and safety, unified under the theme 'Growing what matters'. This new narrative and a refreshed visual identity, including a 'Rolling Hills' graphic motif, positioned Warakirri Cropping as an employer of choice. The solution provided immediate clarity and emotional resonance, enabling the company to better attract and engage top regional talent by clearly communicating its purpose-driven and values-led environment.

Warakirri Cropping