Case Study: Maddocks modernises its brand identity with Truly Deeply

Maddocks evolves 20-year brand identity with Truly Deeply

Maddocks, a leading Australian law firm, faced a challenge where its long-standing brand identity, including a complex "barcode" logo, had become outdated and difficult to apply. It no longer effectively communicated the firm's modern, innovative spirit to clients in a digital-first landscape. The agency Truly Deeply was engaged to conduct a brand audit and lead a comprehensive rebrand to address these issues.

Truly Deeply developed a new brand strategy centered on the proposition "The modern Australian law firm," which was brought to life through a new visual identity. The solution evolved the old equity into a connected M monogram symbolizing unity and progress, complemented by a new flexible graphic language. The rebrand by Truly Deeply successfully provided Maddocks with a modern, trusted, and collaborative identity that reflects its ambition and distinct culture, equipping it for the future.

Maddocks