Case Study: Anmac refreshes its brand and strengthens its role in Australia’s health system with Truly Deeply

Ahpra strengthens health workforce leadership with Truly Deeply’s rebrand

The customer, the Australian Nursing & Midwifery Accreditation Council (Anmac), needed to modernize its dated brand to better reflect its role as a contemporary leader in accreditation and healthcare workforce assessment. The vendor, Truly Deeply, was engaged to provide a comprehensive rebranding service that included brand strategy, audit, and identity design.

Truly Deeply implemented a new holistic brand framework, which included a refreshed vision, purpose, and a more approachable brand identity featuring a new logo and a modernized color palette. The solution successfully repositioned Anmac as a bold and progressive organization. The vendor reported that early feedback was very positive, with the new brand clearly articulating Anmac's role and strengthening public trust.

Ahpra