Case Study: World’s Largest Online Marketplaces increases trust and safety with Trulioo

One of the World’s Largest Online Marketplaces Increases Trust and Safety in 10 Key Markets

One of the World’s Largest Online Marketplaces partnered with Trulioo to strengthen trust and safety across its global platform. As an online marketplace connecting customers and merchants worldwide, it faced complex cross-border onboarding requirements, inconsistent verification processes across markets, and costly inefficiencies that could hurt user conversion.

Trulioo supported an optimization initiative with in-depth performance and cost analysis, transaction batch testing, and custom rule/data set recommendations to improve onboarding across 10 key markets. The solution delivered an average 4% verification rate improvement, helped onboard an estimated 700,000 new users annually, and reduced onboarding costs while enabling a faster, more trusted experience for customers and merchants.