Case Study: Online Marketplaces achieve trust and safety at scale with Trulioo GlobalGateway

Create trust in a community of virtual strangers

Online Marketplaces faced the challenge of building trust and safety across borders while preserving the speed and convenience users expect. The anonymity of peer-to-peer transactions raises fraud and supplier-risk concerns, and research cited by Trulioo shows 58% of people worry about marketplace security and 77% have low tolerance for a poor account-opening experience. To address this, marketplaces turn to Trulioo and its GlobalGateway identity-verification platform.

Trulioo’s GlobalGateway orchestrates hundreds of identity services and data sources to apply risk-based verification—basic KYC for low-risk users and enhanced checks (document, biometric, bank verification) when needed—letting marketplaces customize workflows and scale rapidly. The approach reduces fraud and friction while improving trust; Trulioo research also notes that nearly 72% of online marketplaces increased adoption of identity verification during the COVID-19 pandemic, underscoring the measurable shift toward these solutions.