Case Study: Houlihan Lokey achieves a modern, cohesive financial brand system with TRÜF Creative

Houlihan Lokey builds a cohesive visual system across all marketing touchpoints with TRÜF Creative

Houlihan Lokey, a leading global investment bank, required a refreshed and cohesive visual identity to represent its modern edge across all marketing channels. They partnered with TRÜF Creative to build upon their existing logo and develop a comprehensive visual design system.

TRÜF Creative developed a dynamic visual system derived from shapes within the client's existing logo, creating a library of graphic motifs, an extended color palette, and applications for web, social media, and collateral. This solution provided Houlihan Lokey with a flexible and sophisticated identity, ensuring all communications were visually cohesive. The work by TRÜF included designing a new website and a library of custom social media posts for their primary platform, LinkedIn.

Houlihan Lokey