Case Study: The National Cowgirl Museum proves earned media value with Truescope

The National Cowgirl Museum proves earned media value with Truescope after 14 influencer visits and a 15-second Sunday Night Football mention

The National Cowgirl Museum, a cultural institution in Fort Worth, Texas, faced a significant challenge as it had no media monitoring in place to quantify the value of its earned media. This made it difficult for Director of Marketing Julie Bryant to demonstrate the ROI of her team's PR efforts to the board, a critical need for a not-for-profit dependent on donations. After finding competitors' data lacking, the museum turned to the media intelligence platform Truescope for a solution.

Truescope provided comprehensive earned media tracking and valuation, enabling the museum to prove its PR impact. The solution allowed them to validate influencer engagements, track high-value coverage from outlets like Sunday Night Football and Travel+Leisure, and quantify earned media in hard dollar terms. As a result, Truescope empowered the museum to show its board that the value of its earned media far exceeded its advertising spend, fundamentally changing how it reports on and understands its media presence.

The National Cowgirl Museum