Case Study: Northern Illinois Food Bank proves media ROI and streamlines media reporting with Truescope

Northern Illinois Food Bank proves 10 million media impressions with Truescope

Northern Illinois Food Bank, a major food bank serving Northern Illinois, faced a challenge with an antiquated and clunky media monitoring setup that involved two separate providers. This lack of alignment created inefficient workflows for their one-person media team. The customer, Katie Heraty, explored alternatives but chose to consolidate onto the Truescope media intelligence platform.

The solution implemented by Truescope provided a single platform with hands-on monthly strategy support. This partnership became an extension of the food bank's media team. The results were significant, as Truescope's detailed reporting now provides data that ladders up to the executive team and board. This data proved critical for securing sponsorships, such as demonstrating to Aldi that an event generates an average of 10 million media impressions.

Northern Illinois Food Bank