Case Study: New Zealand Rugby achieves global media intelligence with Truescope

New Zealand Rugby tracks 51% positive sentiment in 48 hours with Truescope

New Zealand Rugby, the governing body for rugby in New Zealand and home to the All Blacks, faced a challenge in monitoring its global brand. It needed a single media intelligence platform from Truescope capable of comprehensive research, monitoring, and evaluation across all its key international markets, which previous providers could not deliver.

Truescope implemented its AI-powered platform to provide always-on monitoring and sentiment tracking by market. This allowed the communications team to tailor strategies for different audiences and report with confidence. The measurable impact includes real-time tracking of a major coaching announcement, which showed 70% positive sentiment for the new coach and revealed that 25% of the global coverage came from the critical US market, providing clear evidence of international reach. Truescope also reduced the need for expensive outsourced analysis.

New Zealand Rugby