Case Study: St. Johns County Property Appraiser boosts homestead exemption claims with TrueRoll

St. Johns County Property Appraiser reaches 100+ residents with TrueRoll

The St. Johns County Property Appraiser, Eddie Creamer, faced the challenge of proactively identifying residents who were eligible for valuable homestead property tax exemptions but had not claimed them. The office's legally required outreach methods were antiquated and ineffective, while manual identification of potential applicants was too resource-intensive. To address this, the county partnered with vendor TrueRoll to leverage its data-driven service.

Using thousands of data sources, TrueRoll identified 1,900 homeowners who were likely eligible for an exemption. The county then sent these residents a targeted, personalized postcard. This solution from TrueRoll resulted in over 100 applications from previously unaware residents, achieving a conversion rate of over 5%. This successful data-driven outreach ensured eligible low-income seniors and others received critical tax benefits.

St. Johns County Property Appraiser