Case Study: Digital Badi boosts Telugu audience engagement with Truepush

Truepush helps Digital Badi To Send Web Push To Its Vernacular(Telugu) Speakers(Interview)

Digital Badi, a Telugu-language digital marketing training initiative, wanted to better reach and re-engage its growing audience of non-English internet users in tier-2 cities and rural areas. With most of its traffic coming from social media and website visitors being relatively limited, the team needed an effective way to bring readers back to new content. To address this, Digital Badi turned to Truepush for web push notifications.

Using Truepush, Digital Badi automated its blog promotion with the RSS-to-push feature and segmented subscribers by factors like location and browser. The results were strong, with campaigns achieving more than 97% delivery rate, around 40% view rate, and 8% click rate. Truepush helped Digital Badi save time, re-engage visitors more effectively, and deliver targeted notifications to the right users.

Digital Badi