Case Study: Futooro achieves 3.14% CTR with Truepush

Push allows Futooro to set a benchmark in CTR

Futooro, a horoscope, tarot, zodiac signs, and numerology platform serving a large multilingual audience, needed a better way to engage users with timely updates across different time zones. To improve click-through rates and keep users coming back, the company turned to Truepush and its push notification platform.

Using Truepush, Futooro scheduled up to 10 notifications per day and leveraged rich notifications with emojis, images, and multilingual segmentation for Spanish and worldwide audiences. The result was an average CTR of 3.14%, nearly 3x the 1.72% benchmark for lifestyle, media, and entertainment push notifications, helping Futooro set a strong performance benchmark in its category.

Futooro