Case Study: IndiaGlitz achieves 3X engagement with Truepush

IndiaGlitz Uses Push Notifications To Push Vernacular Content To Its Users

IndiaGlitz, a premium online media company serving more than 5 million active users across multiple Indian languages, needed a better way to deliver relevant news to its diverse audience. To solve the challenge of reaching users with contextual, language-specific content, IndiaGlitz used Truepush’s push notification and segmentation features.

With Truepush, IndiaGlitz segmented users by language and other criteria such as country, browser, and location to send vernacular push campaigns at scale. The approach helped the publisher send 40+ campaigns, drive more engagement, bring back 15% of users to the website, and achieve 3X engagement, with strong traction from Tamil and Telugu audiences across 165+ countries.

IndiaGlitz