Case Study: Chanhtuoi boosts user retention with Truepush

How Vietnam’s Famous E-commerce Platform “Chanhtuoi” Uses Push Notifications To Re-engage Its Users(Interview)

Chanhtuoi, a Vietnam-based e-commerce platform with 10,000 to 50,000 daily visitors, wanted a better way to re-engage users and drive more traffic back to its site. The team also needed a solution that could send notifications to Safari, which required creating a .p12 certificate, and they relied on Truepush to support that capability.

Using Truepush, Chanhtuoi sent segmented push notifications based on the product categories users visited, helping them target audiences more precisely and retain visitors. The result was increased traffic and stronger user retention, while Truepush’s forever-free plan helped Chanhtuoi save money with no limits on notifications or subscribers.

Chanhtuoi