Case Study: Cracku achieves 260K+ subscribers and daily engagement with Truepush

How Cracku uses RSS-to-push and Audience segmentation feature to engage its users

Cracku, an online coaching and test preparation portal for competitive exams, needed a better way to keep users updated with frequent, relevant content without overwhelming them. To solve this, Cracku turned to Truepush, using its web push notification platform to improve audience engagement and retention.

With Truepush’s Audience Segmentation and RSS-to-Push features, Cracku targeted users based on page visits and automatically sent daily notifications from fresh website content. The results included more than 260K subscribers, over 600 new subscribers per day, and monthly website traffic of over 1 million visits, helping Cracku grow a large and consistently engaged audience with Truepush.

Cracku