Case Study: Bles re-engages readers with Truepush

How “BLes.com”, an international news media company makes use of Truepush to Re-target and Re-engage Its users

Bles, an international news media company, needed a better way to retain readers and bring them back to its content in a crowded, fast-moving news environment. The company turned to Truepush and its push notification platform to help remind users about the content they already enjoyed and keep engagement high across multiple websites.

With Truepush’s RSS to Push feature, Bles automated the delivery of daily news updates instead of manually sending notifications, saving significant operating time across four sites. According to Bles, the solution is an “indispensable” time saver, helping the team re-target and re-engage readers more efficiently while also opening the door to future automation features like segmentation and personalization.

Bles