Case Study: Amrutam re-engages users and boosts engagement with Truepush

How “Amrutam” makes use of Truepush to Re-target and Re-engage Its users

Amrutam, an Ayurveda, wellness, and lifestyle community from Amrutam Pharmaceuticals, wanted to build stronger engagement with website visitors beyond just generating traffic. The brand used Truepush to help re-target and re-engage users who read blogs, abandoned carts, or interacted with tools like its body constitution test, with the goal of turning visitors into part of its community.

With Truepush, Amrutam set up automated push notifications to send blog recommendations, cart reminders, and relevant product follow-ups, while also supporting other marketing channels like email and SMS. The company reported a noticeable increase in user engagement within a few months and appreciated being able to reach a large subscriber base for free through Truepush, though click rates were still an area for improvement.

Amrutam