Case Study: GrabOn improves user engagement and retention with Truepush

GrabOn on User Engagement Strategies- Interview with Truepush Push Services

GrabOn, India’s #1 coupons, deals, and e-Gift Cards marketplace, needed a better way to engage its diverse audience and keep users coming back with relevant offers. As part of its user engagement strategy, the team worked with Truepush Push Services to help deliver timely, personalized notifications that matched different merchant campaigns and user segments.

Truepush helped GrabOn use push notifications more effectively through audience segmentation, scheduling, and customizable notification elements such as titles, text, icons, images, and URLs. By targeting users based on factors like region and behavior, GrabOn improved relevance, retention, and campaign performance, though the case study does not provide specific numeric results.

GrabOn