Case Study: GetMyUni increases user engagement with Truepush

GetMyUni increased user engagement by using web push notifications

GetMyUni, an ed-tech college search platform backed by Times Internet, needed a better way to keep visitors engaged with highly relevant updates across a wide range of interests such as colleges, courses, exams, admissions, and scholarships. The challenge was to segment users effectively and deliver timely, personalized information that would encourage repeat visits and improve engagement.

Using Truepush web push notifications, GetMyUni implemented audience segmentation by user interest and geography, along with rich push notifications featuring bold text and images. Truepush helped the team send more relevant campaigns and improve targeting, contributing to growth to 376.68K active subscribers, more than 4,000 new subscribers per day, and monthly traffic rising from 1.06M to 2.06M, with overall monthly visits surpassing 2 million.

GetMyUni