Case Study: Ferns N Petals boosts user engagement and re-engagement with Truepush

Ferns N Petals on User Engagement Strategies- Interview with Truepush Push Services

Ferns N Petals (FNP), India’s largest flower and gifts retailer, wanted to improve user engagement and re-engagement across its diverse audience. To support this, the brand worked with Truepush and used its push notification service to communicate seamlessly across channels, reach users with relevant offers and content, and strengthen customer retention.

Using Truepush’s Deeplinking feature, Ferns N Petals was able to send users directly to relevant pages, improve re-engagement, and drive conversions. Truepush also helped FNP deliver timely notifications and category-based content, enabling more personalized engagement, though the case study does not provide specific numeric results.

Ferns N Petals