Case Study: AbhiBus boosts user engagement with Truepush

AbhiBus on User Engagement Strategies- Interview with Truepush Push Services

AbhiBus, India’s fast-growing online ticket booking platform, wanted to improve customer engagement across its bus booking, rental, and hotel services while avoiding the noise and uninstalls that can come from poorly timed push notifications. The company needed a smarter way to re-target its diverse users with relevant, timely messages.

Using Truepush push services, AbhiBus implemented audience segmentation and regular, personalized push notifications based on user behavior and attributes like country, state, city, platform, and browser. This helped AbhiBus deliver the right message at the right time, strengthen customer loyalty, support cross-selling, and maintain its position as the #1 rated app for online booking on Android with a 4.4/5 rating.

AbhiBus