Case Study: Dun & Bradstreet strengthens business identity verification at scale with Truepic

Dun & Bradstreet secures business verification with Truepic, flagging 57.8% of inspections with location discrepancies

Dun & Bradstreet faced the challenge of AI-enabled visual fraud, such as deepfakes, which threatened to erode trust in its critical D-U-N-S Number business verification process. To combat this and secure digital onboarding against synthetic media and application fraud, they partnered with Truepic to integrate authenticated image and data capture into their system.

By implementing Truepic's Vision platform, the solution verified the authenticity of submitted photos and videos, confirming they were genuine, unmanipulated, and captured at the correct time and location. This integration allowed Truepic to process over 13,000 applications, successfully deterring nearly 70% of flagged applicants who abandoned the process. The result was a faster, more secure, and scalable verification process that prevented fraudulent data from entering the Dun & Bradstreet ecosystem.

Dun & Bradstreet