Case Study: WeNatal doubles AOV with Truemed HSA/FSA payments

WeNatal doubles AOV with Truemed

WeNatal, a brand offering clean, third-party-tested prenatal vitamins, was looking for ways to make it easier for customers to get their prenatals and stay on them. Their challenge was simplifying the process for qualified shoppers to use their HSA/FSA funds for payment without the hassle of obtaining a Letter of Medical Necessity on their own.

To solve this, Truemed implemented its HSA/FSA payment option at checkout for both one-time and subscription orders. This solution made paying with pre-tax dollars simple and drove significant growth for WeNatal. The results were substantial: shoppers using Truemed spent over twice as much as typical customers, the number of Truemed customers grew 37% year-over-year, and 14% of sales came from new shoppers discovering the brand through the Truemed Marketplace.

WeNatal