Case Study: SaunaBox boosts mid-funnel performance and HSA/FSA sales with Truemed

SaunaBox lifts mid-funnel performance ~30% with Truemed

SaunaBox, a maker of at-home saunas, was investing heavily in paid social media but struggled to convert customers due to its high price point. The brand partnered with the vendor Truemed after receiving several customer inquiries about using HSA/FSA accounts for payment.

Truemed provided a solution that enabled HSA/FSA payments and became central to SaunaBox's marketing strategy. By prominently featuring HSA/FSA savings in 95% of its ad creative, SaunaBox saw a ~30% improvement in mid-funnel performance. Furthermore, the Truemed Marketplace drove ~38% of all HSA/FSA sales, providing substantial growth for the brand.

SaunaBox