Case Study: Pulsetto triples HSA/FSA sales with Truemed

Pulsetto triples HSA/FSA sales in 3 months with Truemed

Pulsetto, a wearable neurowellness company, was dissatisfied with its previous provider for HSA/FSA payments. While the prior solution enabled the payment method at checkout, it lacked a marketing engine to drive new customer acquisition, even as peer brands reported HSA/FSA as a major revenue source. To address this challenge, Pulsetto switched to the vendor Truemed.

Truemed implemented its solution by providing more than just a payment option; it actively marketed Pulsetto to new customers. This was achieved by creating a brand page for Pulsetto on the Truemed Marketplace and featuring the company in its newsletter. The results were immediate and significant. Within three months, Pulsetto tripled its HSA/FSA sales compared to its final quarter with the previous provider. Furthermore, sales grew five times year-over-year, with 19% of all HSA/FSA sales being directly driven by the Truemed Marketplace.

Pulsetto