Case Study: Equip Foods achieves 30% higher average order value with Truemed

Equip Foods lifts AOV 30% with Truemed

Equip Foods, a maker of clean nutrition products, was seeking to improve conversion rates during their checkout process before partnering with Truemed. The company wanted to offer a seamless HSA/FSA payment option to its qualified customers.

By implementing Truemed's service, Equip Foods was able to add an HSA/FSA payment option for both one-time and subscription orders. The integration was seamless and took under three hours. As a result, Truemed delivered a 30% increase in average order value and its Marketplace became a key growth lever, driving 16% of all HSA/FSA sales for the brand.

Equip Foods