TrueLook Construction Cameras
16 Case Studies
Case Study: Hard Rock Hotel & Casino achieves explosive web traffic and 10M monthly photo views with TrueLook Construction Cameras
A TrueLook Construction Cameras Case Study
Hard Rock Hotel & Casino - Customer Case Study
Hard Rock Hotel & Casino, a landmark resort on the Las Vegas Strip, wanted to boost brand awareness, increase resort visitors, and showcase its world‑class property. To meet that challenge the hotel partnered with TrueLook Construction Cameras, deploying TrueLook webcams and TrueLook LIVEcards to bring live visuals of the pool, casino and restaurants to its website and marketing channels.
TrueLook Construction Cameras installed multiple webcams across the property and integrated live feeds and picture‑postcard functionality into the resort’s site and mailing lists. The TrueLook solution drove a surge in online interest—becoming one of the most popular webcams on the Internet, attracting hundreds of thousands of unique visitors per month and delivering more than 10 million pictures a month—helping convert web visitors into hotel guests.
Open case study document...
Hard Rock Hotel & Casino
Warwick Stone
Senior Creative Director