Case Study: Gallery Furniture achieves 20% increase in overall revenues with TrueLook Construction Cameras

Gallery Furniture - Customer Case Study

Gallery Furniture, a Houston-based furniture superstore with a 100,000+ sq. ft. showroom, needed to grow sales and make rapidly changing inventory discoverable online—inventory turns roughly 70 times a year, so maintaining a traditional catalog was impractical. To address this, Gallery Furniture partnered with TrueLook Construction Cameras to deploy web-viewable cameras throughout the store so customers could see products live online.

TrueLook Construction Cameras installed more than 30 zoom-capable webcams on Gallery Furniture’s website, letting shoppers view prices and stock numbers and call in to buy, while managers monitor the showroom remotely. The solution delivered measurable impact: in 2006 there were 266,145 unique webcam viewers and over nine million images served, 24/7 access for shoppers, and Gallery Furniture attributes a 20% increase in overall revenues to TrueLook.

Gallery Furniture

Walt Dunnigan

Gallery Furniture