Case Study: AMResorts achieves massive guest engagement and increased web traffic with TrueLook Construction Cameras

AMResorts - Customer Case Study

AMResorts, which manages more than 30 resort properties across five brands, needed a standardized, cost‑effective way to keep guests connected and let them view current beach and weather conditions—especially during storms—so travelers could plan with confidence. They selected TrueLook Construction Cameras' webcam systems for their premium image quality, strong customer service, and competitive pricing.

TrueLook Construction Cameras installed webcams on 17 AMResorts properties (with six additional systems purchased in 2012), delivering over 16.5 million images to web viewers in 2011 and significantly increasing site traffic and user engagement. TrueLook’s built‑in social sharing, LiveCard email postcards, weather widget and zoom/photo features helped guests plan trips, spread organic interest across social networks, and turn live camera views into a regular tool for AMResorts’ online communities.

AMResorts

Tara Berger

Social Media & Communications Coordinator