Case Study: Global Secure Accreditation builds a stronger sales pipeline with Trueleads

Global Secure Accreditation - Customer Case Study

Global Secure Accreditation (GSA) faced a significant challenge in building a sales pipeline for its hotel safety product due to its unique and complex route to market. The company needed to target corporate travel and risk management teams rather than the hotels themselves. To help overcome this obstacle, GSA partnered with the vendor Trueleads.

Trueleads implemented a targeted marketing campaign for GSA, focusing on connecting with diverse job titles in the travel risk and security industries across different global regions and time zones. This strategy successfully raised significant awareness of GSA’s brand and services, leading to a substantial growth in connections and prospects. The highly productive engagement prompted GSA to re-engage Trueleads for a subsequent project with its new cybersecurity business.

Global Secure Accreditation