Case Study: lastminute.com achieves 20% higher AOV with TrueLayer Pay by bank

How Pay by bank led to 20% higher AOV

lastminute.com, Europe’s travel-tech leader in dynamic holiday packages, wanted a smoother, more flexible checkout experience for customers booking flights, hotels, and package holidays. The company needed a payment setup that could reduce cart abandonment, support high-value purchases, and offer the right payment method at the right cost, so it partnered with TrueLayer to add alternative payment options at checkout.

TrueLayer implemented Pay by bank, powered by open banking, giving lastminute.com customers a fast, lower-cost way to pay directly from their bank and recover failed card payments. Within weeks, lastminute.com saw a 20% increase in average order value compared with other payment methods, while also improving checkout resilience and providing a useful fallback during card payment disruptions such as the CrowdStrike outage.

Lastminute.com

Nicola Bettari

Fintech and Payments Director