Case Study: Everup boosts checkout efficiency and cashback rewards with TrueLayer Pay by Bank

EverUp drives 20% of checkout with TrueLayer

everup is a UK-based fintech that helps users get cashback and rewards through digital gift cards. Their challenge was ensuring instant, frictionless payments at checkout, as any delay broke the user experience. Variable card processing fees also reduced the funds available for user rewards, weakening their core value proposition. They partnered with TrueLayer to implement its Pay by Bank service to address these issues.

By integrating TrueLayer's Pay by Bank, everup enabled users to pay directly from their bank accounts via their trusted banking app, which required no prior setup. This solution provided real-time payment confirmation and a predictable cost structure. As a result, Pay by Bank now consistently accounts for 20% of their checkout volume, and the predictable pricing allows everup to reinvest more value back into user rewards.

EverUp