Case Study: Char-Broil achieves a successful connected grill launch with Truefit

Char-Broil launches connected grill apps with Truefit and earns 4.6/5 reviews in month one

Char-Broil, a part of W.C. Bradley, faced the challenge of launching a new ecosystem of connected grills across its three distinct brands. They needed to develop a suite of user-friendly mobile and smart device applications that integrated seamlessly with the hardware, supported multiple languages, and were accessible to all users. Truefit was engaged as the software development partner to architect this unified IoT platform and ensure a successful global product launch.

Truefit designed and built three distinct cross-platform mobile apps integrated with the grill hardware via Bluetooth and WiFi, extending the experience to smartwatches and voice assistants. The solution included extensive user research, accessibility testing, and support for seven languages. This resulted in highly positive reception, including average app store reviews of 4.6 out of 5, recognition from CES and Red Dot Design Awards, and positive influencer reviews, successfully establishing Char-Broil's new connected product line in the market.

Char-Broil