Case Study: Car-Tel achieves better field productivity and lead tracking with TrueContext

Car-Tel Improves Service Quality Through Mobilizing Communications

Car-Tel Communications, an authorized AT&T retailer with 10 stores and roughly 50 field representatives across New Jersey and Pennsylvania, struggled to uniformly track rep whereabouts, productivity and customer leads from events. To solve this, Marketing Director Kelly Collins deployed ProntoForms’ real-time mobile form solution so reps could use their existing smartphones and tablets to record activity in the field.

ProntoForms provided GPS/time stamps, photo, signature and barcode capture and back-office integration, giving Car-Tel definitive proof of event attendance and a reliable way to capture and follow up on leads. As a result, Car-Tel Communications gained better employee accountability, improved lead tracking (no more lost business cards), and a more polished customer-facing image thanks to the mobile workflow enabled by ProntoForms.

Car-Tel

Kelly Collins

Marketing Director