Case Study: WineryConnect achieves a fully integrated, managed winery eCommerce ecosystem with TrueCommerce Nexternal

WineryConnect Chooses TrueCommerce Nexternal as the Best-of-Breed eCommerce Solution for the Industry’s First Managed IT Ecosystem

WineryConnect helps wineries run complex, multi-channel operations but many customers lacked dedicated IT staff and faced time-consuming manual data entry across point-of-sale, eCommerce, accounting and production systems. To solve that, WineryConnect built a managed IT “business fabric” that uses TrueCommerce Nexternal as the best-of-breed online storefront and wine club platform, integrated alongside Revel POS, QuickBooks and vintrace to give wineries a single supported ecosystem.

TrueCommerce Nexternal was embedded into WineryConnect’s Integration-as-a-Service to automatically sync customers, products, orders, wine-club memberships and gift-card flows between channels, eliminating manual retyping and preserving purchase history during migrations. The TrueCommerce-backed solution improved efficiency, accuracy and reporting, accelerated onboarding, drove growing online sales and customer retention (including bringing new customers in 2018), and delivered measurable time and cost savings for wineries and their resellers.

WineryConnect

Sam Weiner

Founder and CEO