Case Study: Channing Daughters Winery achieves streamlined direct-to-consumer sales and eliminates manual data entry with TrueCommerce Nexternal

Winery leverages best of breed eCommerce system with industry leading Microworks POS software to grow direct to consumer sales

Channing Daughters Winery faced a critical eCommerce failure that left them unable to take online orders for weeks, threatening growing direct-to-consumer revenue and forcing time-consuming manual data entry between systems. To restore reliable online sales and integrate with their long-standing Microworks wine club and POS software, Channing Daughters selected TrueCommerce Nexternal as their eCommerce platform and integration partner.

TrueCommerce Nexternal implemented an automated integration with Microworks that eliminated manual order creation, synchronized customer and order data in real time, and automatically created or updated wine club member records. The result was restored and more reliable online ordering, reduced phone calls and manual processing, immediate data updates across systems, and the ability to grow direct-to-consumer sales—outcomes driven by TrueCommerce Nexternal’s seamless data flow.

Channing Daughters Winery

Allison Dubin

Partner and General Manager