Case Study: The Fishin' Company achieves operational efficiency and scalable growth with TrueCommerce EDI

The Fishin’ Company Partners with TrueCommerce to Meet Evolving Business Needs and Gain a Competitive Edge

The Fishin’ Company, one of the world’s largest frozen seafood importers and distributors, faced retailer mandates to transact via EDI and needed to automate manual order processing to meet major grocery customers’ requirements. To solve this, they partnered with TrueCommerce to deploy an integrated, web-based EDI solution tied into their Microsoft Dynamics NAV ERP.

TrueCommerce delivered a feature-rich EDI integration that automated order verification, enabled management-by-exception, and improved supply-chain visibility and lot-level costing. As a result, The Fishin’ Company significantly reduced manual data entry and paper costs, grew the business without adding staff, accelerated the order-to-cash cycle, and realized a rapid ROI that outpaced the cost of the EDI implementation.

The Fishin' Company

Heath England

Chief Operating Officer