Case Study: Strong Roots achieves seamless international expansion and scalable EDI with TrueCommerce's fully managed service

Start-up food company's international expansion prompts move to TrueCommerce's fully managed service

Strong Roots, a rapidly growing plant‑based food start‑up, faced scaling challenges as it expanded from Ireland into the UK and the US: it needed a more scalable way to manage trading requirements and ensure its systems interoperated with many retailers. To address this, Strong Roots turned to TrueCommerce and its fully managed EDI service, leveraging integration with the Prophet ERP to gain the visibility and connectivity required for international retail trading.

TrueCommerce implemented a hosted managed EDI solution, migrating new and existing customers and using its established presence in the UK, Ireland and the US to simplify roll‑out. The result was a measurable reduction in Strong Roots’ operational workload, seamless trading with retailers across multiple territories, and the ability to continue winning new business while leaving supply‑chain connectivity to TrueCommerce.

Strong Roots