Case Study: Seafresh Group achieves greater productivity, efficiency and accuracy with TrueCommerce’s integrated EDI solution

Seafresh Group Increases Productivity, Efficiency and Accuracy With Truecommerce’s Integrated Edi Solution

Seafresh Group, a leading seafood supplier serving retailers like Tesco, Sainsbury’s and Marks & Spencer, faced reliability and efficiency issues with an unstable on‑premise EDI system that risked costly supply‑chain errors for its perishable products. To meet customer trading requirements and eliminate manual rekeying and data disconnects, Seafresh Group moved to TrueCommerce’s web EDI portal and outsourced its EDI to TrueCommerce.

TrueCommerce implemented a managed, fully integrated EDI solution—linking the TrueCommerce platform with Seafresh’s Oracle ERP and WMS—to automate orders, ASNs, SSCC pallet labels and invoices. The TrueCommerce integration removed manual, error‑prone steps, freed internal resources, improved productivity, efficiency and accuracy, enabled quick customer onboarding and delivered a stable, scalable electronic trading capability with proactive support and faster change turnaround.

Seafresh Group

Tim Hunter

Group Head of IT