Case Study: Hazlitt 1852 Vineyards achieves 125%+ annual online sales growth with TrueCommerce

Raises a Glass to Exceptional Online Sales with the TrueCommerce eCommerce Platform

Hazlitt 1852 Vineyards, a Finger Lakes winery best known for its Red Cat label, was limited by a clunky legacy web store that couldn’t keep up with growing direct‑to‑consumer demand. To replace the old system, eliminate duplicated order‑entry work, and provide a more user‑friendly, cloud‑based solution, Hazlitt chose TrueCommerce and its TrueCommerce Nexternal eCommerce platform.

TrueCommerce deployed its eCommerce platform along with personalized support, analytics, and mobile management tools to automate order processing and improve visibility. As a result, Hazlitt achieved consistent 125–150% annual online sales growth, managed a 1600% spike in orders over three weeks during COVID‑19 (contributing to a 600% increase in 2020), eliminated duplicate efforts, and realized strong, measurable ROI thanks to TrueCommerce.

Hazlitt 1852 Vineyards

Fred Wickham

Creative Consultant